>>> Money alone is absolutely good, because it not only is a concrete satisfaction of one need in particular, it is an abstract satisfaction of all

>>> Book / Helvetius / De l' Esprit

>>> Actions need a great hearth and are fleeting, weak and disfigured by time, no action can be really understood apart from the motive which prompted it / Works need a great head and remain immortal in themselves and once committed to writing

may live forever ( inception does not depend upon chance, but wholly and entirely upon the author )

>>> People are always swayed by authority, and where fame is widespread, it means that ninety-nine out of a hundred take it on faith alone

>>> What excites admiration must have more value than the admiration itself / it is only work done from the heart that ever gains the laurel

>>> Nimbleness is the desire that we want to have

in an ORANGE courtier ( nimble >, agile, quick, brisk, facile, spry, sprightly, chipper / lightness, speed and adroitness / handling of several ideas at once ) / let him set all his delight and diligence to wade in everything a little farther than other man, so that he may be known among all men for one that is excellent, and to use in everything a certain recklessness to cover art withall / the true fountain from which all graces springeth.


>>> To acquire a knowledge of the world might be defined as the aim of all education

>>> The speaker [ ORANGES ] is arguing about something / advancing his reason / then limiting his reason / then limiting their applications / then driving them home / drawing the conclusion in triumph

>>> In speaking a gesture must come immediately before the word, by way of announcing its approach and attracting the hearer's attention / and shaping them in conformity with it

>>> Man is a compound of needs and necessities, hard to satisfy

>>> It is only in the microscope that our life looks so big / it is an indivisible point, drawn out and magnified by the powerful lenses of time and space

>>> Individuality is not a form of perfection but rather of limitation

>>> Plato remarks that nothing in human affairs is worth any great anxiety / this condition is due to the intellect having got the upper hand in the domain of consciousness ... / freed from mere service of the will

>>> ... The degree of consciousness [ of the target audience ]

is the degree of reality ...

>>> Imagination is active just in proportion as our senses are not excited by external objects, or in a place of longer solitude where the imagination and activity is promoted and comes into play itself

>>> Fantasy is nourished much in the same way as the body ... however, if the imagination is to yield any real product, it must have received a great deal of material from the external world

>>> Pleasure and pain are an affair of the will, and the will is not possessed of memory / memory is a function of the intellect

>>> A good imagination makes it easier to learn languages

[ for example ]

 
( the new word is immediately united with the object it refers to / if there is no imagination it is simply put on a parallel with the equivalent word in the mother tongue

>>> Question, is ORANGES Corp. unique ?,

is there an example, an equivalent, a parallel ?, the target audience will need "objects" to refer to

Good architecture, good paintings, good sculptures, good products, good outlines give more moments in life where our senses obtain a higher degree of clearness, on physiological grounds alone, as the result of enhanced state of susceptibility / ... then working from within outwards ... these things stay impressed upon the memory, and preserve themselves in their individuality entire / intoxication

( form, color, smell, hearing vision etc. )

enhances the memory of what is past

>>> So, the whole outline, the printing, the presentation, has to trigger the good vibes of the target audience's childhood

( good research has to be done ),

avoiding the shortcomings and bad experiences, but their "wishful thinking" that they were ORANGES, Corp., as well

Idea or foresight is not the work itself / pre aesthetic profile / proposition of essential factors in the " art event ", outlines

>>> Percipient ( receiver ) and artificer ( through the artifact )

The artificer [ ORANGES ] must approach the percipient

( receiver )[ target audience ]

through the artifact [ outline ], and conversely the percipient

( receiver ) ( receiver ) ( receiver ) must work in the opposite direction and use the outline as a means [ vehicle ]

of approaching the artificer [ORANGES]

... the percipient ( receiver ) engages in critical analysis of the outline and will look behind to its originators / but in most cases they do not concur in any theory of imitation

>>> Only this level between creator [ ORANGES ]

and percipient ( receiver ) ( receiver ) ( receiver )

involves an interaction between two human beings / communication occurs / critics displaying a wide variety of stripes

deal with the "Outline" as though it were some sort of communication

" because each work of " Outline " originates in the mind and feelings of a human being, it reaches its destination in the mind and feeling

of another " / At this very important level the ORANGES may express themselves so assertively and unmistakably that they kindle little initiative on the part of the percipient ( receiver )

/ the percipient ( receiver ) is necessarily passive / or the percipient

( receiver ) may act so aggressively / responds that he takes over the conversation once begun and

hardly listens further to the artificer [ ORANGES ]

/ the percipient ( receiver ) is very active / the relationship there is the tentativeness / even unresolvable ambiguity and chance for error that always is present in social intercourse / as an extraordinary ploy, ORANGES may address the percipient ( receiver ) directly in a blatantly extracurricular gesture /

[ this is the point were you can lose all, so, don't "hang out" your superiority if there is any ]

>>> Provide an opportunity for explanations or for announcing contexts, ORANGES may exploit it for their own purposes / approaching the percipient ( receiver ) outside the context of the outline / but take great care with this kind of behavior, don't get too far forward

into the limelight, upstaging the outline or expressing or introducing dangerous opinions, or give the narrative an additional dimension from the perspective of a third person with a significantly different point of view / in many media, ORANGES cannot address the target audience personally, directly, but must instead remain a Grey eminence / getting around restrictions, cleverness in circumventing the objectivity of the outline / it is

difficult to manipulate the percipient ( receiver ) in other forms than the literature attached to the way of thought in the outline

[ of course it is mainly a question of big budget for PR ( propaganda ), especially when the "boot" is once stirred in the wrong direction, and it must be reversed, this is when the break occurs !!, if not big bucks are available, the question is how often are you capable of starting anew ]

such research is scholarship, even if the percipient ( receiver ) is a legitimate component of the critical analysis / the danger lurks in the response to criticism, rather than in the perception of the target audience

>>> Problems always attend upon the relationship between

the artificer [ ORANGES ] and the target audience. Usually they

center upon the reliability, " sincerity "of the artificer [ ORANGES ], ... is he sensitive to the surroundings, conscious of his own impressions, gifted in expressing them, rhetoric alone is not good enough / do ORANGES mean what they say, or do they, deliberately or inadvertently adopt poses which must be seen through ? / we do not talk here about the sincerity of the percipient ( receiver ), even he is the responsible party for communication taking place / we assume that the percipient ( receiver ) is capable of comprehension and equally important that he is not perverse, an informed reader

>>> So, the relationship between the two parties is "strained" at best, and depends upon the good will and honest effort of both parties.

>>> Percipient ( receiver )

and object of imitation ( through the artifacts created by ORANGES )

The relationship between the percipient [ target audience ] and the object of imitation [ the outline in regard to parts and ideas already thought or written by all kinds of people now or in history ] is the most tenuous and delicate of all, this is the interaction that gives purpose to everything else [ der Kreis beginnt sich zu schliessen ]

>>> If the target audience fails to comprehend the outline, which is the all important touchstone for the entire process, the whole effort is flawed at best, and perhaps widely misdirected.

In this case ORANGES could contribute little of their own if the conceptual idea is flawed or obscurely suggested, the percipient ( receiver )

would have to exercise considerable ingenuity in discerning it / the percipient ( receiver ) is called upon to fantasize in his attempt to reconstitute the " outline " / at the extreme his contribution to the outline may be so large that the reconstituted " outline " becomes little more than a projection of his own self-image / the subjective fallacy marks this extreme / when the subjective fallacy is operative, the "outline ( the concept ) " is reduced to a figment of the target audience's imagination, and critical anarchy ensues / but always the outline is distorted to some degree / [ the question is how does the reader discover the for him profitable aspect from the, for the "outliner" profitable invention ]

>>> Since an outline rarely ever starts from scratch, every outline is a streamlined revision of thoughts already thought, and how these revisions are intended by the creators of these "outlines" are of a significant consequence / the obvious procedure for the target audience is to investigate for themselves to what extent and what ways the creator of the outlines revised the thoughts of previous, related concepts, thoughts and outlines, and for what purpose he made the modifications / the

target audience wants, seeks to detect

the " significant form " [ the differences that make the difference ],

the audience is trying to make a " diagram " of the relationship between the parts / this part is the irreducible essence the quintessence of the structure in regard to the "outlines"

>>> Perception of the "creation / outline "

varies from observer to observer, but since each interpretation incorporates the same network of relationships among all parts,

all interpretations share a fundamental pattern, so we can talk about the same issue despite our private differences, feelings and purely personal associations / any outline that does not fully realize the

" fundamental pattern " is inadequate or simply wrong / so

the percipient ( receiver ) is satisfied by this " significant form ", the " pattern that follows through ", and in a Platonic way this " pattern "

[ of revision ] is taken to be the essence of the up to date " concept / creation / outline / application into reality of ORANGES

>>> If the percipient ( receiver ) is capable of identifying the sources

of thought in the concept of ORANGES, he may do independent research and reconstruct it from resources outside from the outline presented and conduct of application exercised by ORANGES / it is like a photograph of a Cathedral, the percipient ( receiver ) may compare it with another photograph of the Cathedral, or he might even visit the Cathedral

>>> Such an investigative project done by the audience, like inept research " into the deepest abyss " of ORANGES, is scholarship / this is not likely to happen, once the " significant form " of ORANGES is established, but since it is all about

ORANGES, Corp. in a very young age and the target age is the most susceptible crucial time for screwed up brain

in the ORANGES, Corp. life [ Praegungsphase ], responsible humans most likely will engage in thorough investigation of ORANGES, since future ORANGES have no independent

[ outside of the conventional school system ] history of high quality, reliable performance [ it is of utmost importance to acquire endorsements from public as well as endorsements from private, socially high ranking and reliable persons or industries interested in the education of future generations ]

>>> It is of utmost importance to the target audience ( the future ORANGES ) to identify what ORANGES have added, deleted, emended, to give the

ORANGES, Corp.[ their most precious possession ] freedom in their consciously perceived first conduct of their business in the world of reality, their protection from "overload", as well as to give them a future competitive advantage of their own perception of, and the conduct in the world / such things might last a lifetime

>>> The critic has the duty to ask, " how worthwhile is the whole idea ", and he will /... in the philosophical turn he will ask
" how true is it ", in the moral turn he will ask " how good is it " / the critic of course measures ORANGES [ the concept etc. ] against the standard outside ORANGE / history of civilizations shows that only rarely have we been satisfied by education for education's sake / there must be a purpose, an advantage

>>> So, in articulating the theory of ORANGES, we must realize and never lose  sight of the larger reality that looms beyond ORANGES, and ultimately conditions the significance of the undertaking, the enterprise, the monetary reimbursements of ORANGES

>>> The universal norms are the basic terms of judgement, at once the Source, and End, and the Test in regard to all outlines and undertakings of ORANGES / during the act of criticism the percipient ( receiver )

ascertains if ORANGES are valid or fraudulent, valuable or worthless / the percipient ( receiver ) must determine whether he can fit ORANGES into his own scheme of things, whether there is sufficient common ground to allow even a frivolous response, or whether ORANGES must remain a distant anomaly of no significance to him / today we are not amused by for example "secret teachings" of different schools etc.,

last but not least there has to be a foundation laid for a human, which guarantees no disadvantages in his / her future life, and a larger reality, ORANGES must be always measured in sound terms to reality / ORANGES must become " play " in the most effete and least demanding sense, because even here ORANGES have to generate meaning in understanding the non demanding approach / ... by and large,

however ORANGES are rational and earnest business, devoted in all it's effort to the advancement of

ORANGES, Corp. at an early age, and the target audience expects something positive from it, in theory and practice.

>>> In any case, my intention has been hypothetical rather than prescriptive, suggesting boundaries rather than plotting definite routes or proposals, outlines, because I don't wish to preempt the founders and creators of ORANGES in their perception of the state of things as they are.

I am sure the founders of ORANGES are capable of a well-articulated outline, at the given time more familiar with all circumstances and necessities for a successful undertaking in regard to the future enterprise of ORANGES, Corporation.

In regard to future undertakings, detailed outlines of publications, research with due respect to the matter at hand, further distribution of all necessary materials, presentations etc., I am at your service if desired, looking forward to hearing from you.

Sincerely yours, [email protected]